Business

Power of invisibles

*Power of Invisibles*
1.  Powerful than physical attributes

2.Difficult to imitate.

3.Sustainable

4. High Recall

5.Evolve only over a period.

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*Built business strategies around these 7 Invisibles:*

1.Identity

2.Image

3.knowledge

4.Attitude

5.Adaptability

6.Environment

7.Experience

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Great Quote:

*Profitability* is a necessary condition for existence and a means to more important ends,but it is not the end in itself for many of the visionary companies. *Profit* is like oxygen,food,water and blood for the body;they are not the point of life,but without them there is no Life.

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