*Power of Invisibles*
1. Powerful than physical attributes
2.Difficult to imitate.
4. High Recall
5.Evolve only over a period.
*Built business strategies around these 7 Invisibles:*
*Profitability* is a necessary condition for existence and a means to more important ends,but it is not the end in itself for many of the visionary companies. *Profit* is like oxygen,food,water and blood for the body;they are not the point of life,but without them there is no Life.